Publié le 15-03-2018

2018 Dubai Lynx Award Winners Announced

The annual Dubai Lynx International Festival of Creativity concluded this evening with an Awards Ceremony following three days of talks, workshops, networking and creative inspiration.


2018 Dubai Lynx Award Winners Announced

Jose Papa, Managing Director Cannes Lions commenting on the 2018 winning work said “The MENA region continues to bring exciting creative ideas to life in novel ways. This year has shown us brands, with belief in their agencies, are embracing creativity and using technology to provide true value to consumers and shaping the culture they live in.”

Outgoing Chairman, Terry Savage added “It’s inspiring to see the growth in bravery and belief in creativity across this region. Dubai Lynx is now in its 12th year and there have been massive developments in the world-class work coming out of the region.”

The 2018 award winners are:

CATEGORY AWARDS

Branded Content & Entertainment
Grand Prix: Havas Media Middle East, Dubai, UAE, “Imagine Dubai” for DCTCM - Dubai Corporation for Tourism and Commerce Marketing
Other awards: 2 Gold, 4 Silver, 5 Bronze

Creative Effectiveness
Grand Prix: TBWARAAD, Dubai, UAE “One-Drop Bottle”, for Henkel
Other awards: 2 Creative Effectiveness Lynx

Design
No Grand Prix awarded
Other awards: 3 Gold, 4 Silver, 5 Bronze

Direct
Grand Prix: TBWARAAD, Dubai, UAE, “The Promoticon” for McDonald's
Other awards: 3 Gold, 3 Silver, 4 Bronze

Film
Grand Prix: Vice Arabia, Dubai, UAE, “We're Listening - The Bil Arabi Documentary” for Vice
Other awards: 1 Gold, 3 Silver, 3 Bronze

Film Craft
Grand Prix: Memac Ogilvy Advize, Amman, Jordan, “Fear of Flying” for Royal Jordanian
Other awards: 3 Gold, 7 Silver, 9 Bronze

Grand Prix for Good
Grand Prix: Ogilvy & Mather Africa, Nairobi, Kenya, “The World's Most Eligible Bachelor” for Ol Pejeta Conservancy

Healthcare
Grand Prix: The Classic Partnership Advertising, Dubai, UAE, “Footnote for the Breast” for Medcare Women & Children Hospital
Other awards: 2 Gold, 5 Silver, 7 Bronze

Innovation
Grand Prix: TBWARAAD, Dubai, UAE, “Highway Gallery” for Louvre Abu Dhabi
Other awards: 2 Innovation Lynx

Integrated
No Grand Prix awarded
Other awards: 1 Gold, 2 Silver, 1 Bronze

Interactive
Grand Prix: TBWARAAD, Dubai, UAE, “#SHEDRIVES” for Nissan Saudi Arabia
Other awards: 1 Gold, 2 Silver, 6 Bronze

Media
Grand Prix: FP7/RUH, Riyadh, Saudi Arabia, “The Woman Behind the Veil” for Al Rajhi Bank
Other awards: 3 Gold, 4 Silver, 6 Bronze

Mobile
Grand Prix: TBWARAAD, Dubai, UAE, “The Promoticon” for McDonald's
Other awards: 1 Bronze

Outdoor
Grand Prix: J. Walter Thompson Beirut, Lebanon, “Em Khalil” for Bou Khalil Supermarket Corporate
Other awards: 2 Gold, 2 Silver, 5 Bronze

PR
Grand Prix: TBWARAAD, Dubai, UAE, “CamelPower” for Nissan
Other awards: 3 Gold, 4 Silver, 4 Bronze

Print & Publishing
No Grand Prix Awarded
Other awards: 1 Gold, 2 Silver, 3 Bronze

Print & Outdoor Craft
No Grand Prix Awarded
Other awards: 1 Gold, 1 Silver, 3 Bronze

Promo & Activation
Grand Prix: TBWARAAD, Dubai, UAE, “CamelPower” for Nissan
Other awards: 2 Gold, 3 Silver, 5 Bronze

Radio & Audio
Grand Prix: TBWARAAD, Dubai, UAE, “Highway Gallery” for Louvre Abu Dhabi
Other awards: 1 Silver, 1 Bronze

SPECIAL AWARDS

Network of the Year

1st place: TBWA Worldwide

2nd place: McCann Worldgroup

3rd place: BBDO Worldwide

Agency of the Year

1st place: TBWARAAD, Dubai

2nd place: BBDO Pakistan, Lahore

3rd place: Y&R Dubai

Independent Agency of the Year

1st place: Good People Content, Cairo

2nd place: VICE Arabia, Dubai

3rd place: Shem’s Publicite, Cassablanca

Media Network of the Year

1st place: OMD Worldwide

2nd place: MediaCom

Joint 3rd place: Magna Global / PHD Worldwide

Lynx Palm Award

1st place: Good People Films, Egypt

2nd place: Made In Saudi Films, Saudi Arabia

3rd place: Dejavu, UAE

Dubai Lynx Advertising Person of the Year

Dani Richa, Chairman and CEO of BBDO Middle East, Africa and Pakistan

Advertiser of the Year du


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